FC Bayern MUNICH — Culture on and off the pitch

OBJECTIVE
Orchestrate the global launch of the FC Bayern Munich lifestyle jersey designed by Achraf & 6PM.

OUR APPROACH
BIANCO took Achraf, FCB, and Adidas, along with 50 German VIPs (collectively over 100 million followers), to New York City for the reveal. The trip included cross-cultural collaborations with NY-based NBA and NFL teams, culminating in the jersey launch live on Times Square's big screens. Creating a globally shared viral moment.