NFL — Bringing football culture to Germany

OBJECTIVE
Introduce the complex NFL product to an oversaturated German sports market.

OUR APPROACH
BIANCO developed a multi-touchpoint strategy to elevate the NFL's cultural relevance throughout the NFL season. By initiating cross culture collaborations e.g. with 6PM or reezy, the NFL was put into the position to authentically interact with a new audience. This approach was also adapted into the interaction with creators, for which we set up a specific NFL Creator Loyalty Programm, rewarding creators who actively engaged with the NFL. Lastly an event framework was developed focusing specifically on the seasonal NFL highlights.