PiCK UP! - Reinventing Gen-Z Dating

OBJECTIVE
Establish a long-term communication platform for PiCK UP! that authentically resonates with Gen-Z.

OUR APPROACH
To secure a permanent spot in the Gen-Z lifestyle, BIANCO strategically built a communication platform around dating. A topic that deeply moves and occupies our target audience. Using the “Up!Date” podcast as the base content factory, we are now successfully entering our third season. Furthermore handling the production, the curation of the exclusive guests and the editorial work for all episodes.