Porsche — Driving Culture forward with Reezy

OBJECTIVE
Increase Porsche's cultural relevance by creating an authentic connection with German pop culture.

OUR APPROACH
BIANCO chose reezy, one of Germany’s leading cultural tastemakers, as the perfect testimonial for this collaboration. Our holistic one-year strategy included reezy filming music videos featuring his custom-designed Porsche, including appearances at the F.A.T Ice Race, launching an IAA Fashion Collection together, and Porsche sponsoring his international arena tour. All accompanied by content teasers on reezy’s and Porsche’s channels, including on the brand’s global Instagram account.