MCM — From Miami to Frankfurt

OBJECTIVE
Facilitate the European launch of the exclusive MCM x SNIPES Miami collection and generate social awareness for the collaboration.

OUR APPROACH
Using MCM's flagship store in Frankfurt, BIANCO transformed the venue into Miami's South Beach. In addition to stellar event execution, which included a branded food and beverage menu and a live performance by RUA, significant focus was placed on invite management. By engaging the most relevant creators from the breakdance and hip-hop subcultures, the launch quickly evolved into a vibrant party.